Network Critical Physical Infrastructure

The infrastructure under everything you run.

Genoa PCM is an independent NCPI™ consultancy. We assess, design, and document the power, cooling, racks, and cabling that every network, compute, and AI deployment depends on — and we don’t sell the hardware.

Talk to Genoa See how OWL Lifecycle works

AI deployments. Rising power demands. Aging UPS fleets. One person who knows where everything is.

Most organizations are making infrastructure decisions without a complete picture of what they have or what it can actually support. The documentation lives in a spreadsheet, a binder, or someone’s head. When it’s time to add WiFi 6E, bring workloads back on-prem, or put a GPU rack in a room built for 3 kW, that gap becomes the project.

Genoa gives you the record to decide from.

The stakes around physical infrastructure are rising.

Three pressures, and a single point of failure in the middle of each one.

AI preparedness

GPU and high-density compute need several times the power and cooling most rooms were built for. Whether your facility can carry the load is a question to answer before the purchase order, not after delivery.

Resiliency

Batteries age quietly. Warranties lapse. Runtime on the spec sheet isn’t runtime today. Unplanned failures cost more than planned replacement — and most organizations can’t tell you which of their UPS units is next.

Energy and utility

Power availability, utility lead times, and energy cost are now design constraints. Knowing your real load, by rack and by room, is what makes the next conversation with the utility or the CFO a short one.

Three ways to work with Genoa.

Assess and document

OWL Lifecycle™ assessments — from a single network closet to a data center to an AI readiness study — produce a photographed, serialized, load-measured record of what you have and a Playbook for what to do next.

Assessments

Design

Vendor-neutral power, cooling, and rack design from real conditions, with the bill of materials and drawings your integrator or reseller quotes and builds from.

PIaaS™

Partner with us

For VARs and integrators who sell network, compute, and collaboration and need a physical infrastructure bench. Your customer gets the deliverable; you get the conversation.

Partners

OWL Lifecycle™ is one connected record across every phase of your infrastructure.

Assess what you have. Design what you need. Document what gets deployed. Manage it across years of operation — all in one living record that survives staff changes, budget cycles, and the next leadership transition.

Assess

PIIA™ assessments and AIRAS™ AI readiness.

Design

Vendor-neutral design, drawings, and BOM.

Deploy

OWL™ Welcome documents the install; OWL Overwatch™ oversees it.

Manage

Battery and end-of-life planning from the record.

Explore OWL Lifecycle

You get back something real.

Every OWL engagement returns a documented record of your physical infrastructure — photographs, serial numbers, measured load, battery age, room conditions — and a Playbook: the decision document you can put in front of a board, bring into a budget conversation, or hand to the person who follows you.

It’s a record no manufacturer assessment gives you. Most return a bill of materials. Some return nothing.

In the record

  • Photos at rack and room level
  • Make, model, and serial number of every device
  • Measured power load and capacity by rack
  • UPS battery runtime and age
  • Room-level environmental conditions
  • Building, room, and GPS location data
  • Findings, recommendations, and lifecycle risk guidance
  • BOM-ready output for design and quoting

Why Genoa

Practitioners, not a product company.

Genoa was founded by people who spent decades designing, specifying, and supporting physical infrastructure for the manufacturers — and who built OWL because the assessments coming out of the OEMs weren’t good enough to plan from. We are independent: no manufacturer preference, no hardware to sell, no reason to recommend anything your site doesn’t need.

Based in Rhode Island. Delivered across the country through our channel partners and a network of field resources who know closets and server rooms.

Engineered for what’s next.

Start with a conversation about what’s on your roadmap and what’s in your closets.

Talk to Genoa